I just want more people on the mat.
That's it. That's the whole reason Tala exists.
In 2013 I lived in Washington, DC. There was a yoga studio on the corner of my block. I walked past it every day for months. Never went in.
One day I did. I don't even know why. Just felt like it was time.
I loved it immediately. Not because I was good at it. I was terrible. But it gave me something I didn't know I was missing. Routine. A place to show up. People who noticed when I wasn't there.
That studio gave me belonging.
Years later, I went through a divorce. Everything in my life was shifting. My studio, Akasha, became the one thing that stayed the same.
Same mat. Same corner of the room. Same teacher on Tuesdays. When everything else was falling apart, that studio was refuge. Health. Stability. Familiarity.
That's what yoga studios are to me.
I want to be clear about something. I did not own yoga studios. I never ran one. I'm a practitioner. A guy who loves getting on the mat.
My background is in tech and product. I've spent my career building software. And at some point I started paying attention to the people running the studios I loved.
They were exhausted. Not from teaching. From managing. From software that cost a fortune and still couldn't do the basics right. From spending their nights chasing down failed payments and sub coverage instead of sleeping.
The platforms they used were built by people who saw studios as a market to extract from. Not a community to serve.
So I built Tala.
Not because I wanted to start a software company. Because I wanted more people on the mat. And the people making that possible, the studio owners, deserve better tools.
Tala costs $1 per member per month. Everything included. No contracts. No add-on fees. No call centers. You text me directly and I fix things.
The pricing model matters because it aligns us. I only make more money when your studio has more members. My incentive is the same as yours: get more people practicing.
I don't know if Tala is the right fit for your studio. Maybe it is, maybe it isn't.
But if you're a studio owner who got into this because you believe in what yoga does for people, and you're tired of software that makes your job harder, I'd love to talk.
No pitch. No demo scheduler. Just a conversation.
Running a studio is hard enough
Short emails about running a yoga studio without drowning in software. No spam. Unsubscribe anytime.