💰Pricing
Simple: $1 per active member per month. That's it. Every feature included — scheduling, payments, AI insights, retention tools, member management, reporting. No tiers, no add-ons, no surprises. A member is "active" if they have a current subscription OR have attended a class or made a purchase in the last 30 days.
A member is active if they have a current subscription OR have attended a class or made a purchase within the last 30 days. Members who haven't engaged in over 30 days and don't have an active subscription aren't counted — you don't pay for dormant contacts sitting in your database.
No. If you have 50 active members, you pay $50. If you have 10, you pay $10. There's no minimum, no base fee, and no platform fee. You only pay for the members you're actively serving.
No. Zero setup fees. We handle your entire migration — importing members, payment history, class schedules, everything — at no additional cost. Getting started with Tala is free.
Studios that join early get founding partner pricing — locked-in rates that never increase, even as we add features. It's our way of thanking the studios who believe in what we're building from the start. Text us to ask about current availability.
You get a full 30-day free trial — no credit card required. After that, we bill monthly based on your active member count. No annual contracts, no long-term commitments. Cancel anytime with zero fees.
🔄Migration
It's on your schedule — we work around your timeline, not the other way around. Most studios are fully transitioned within 7 days, but we can go faster or slower depending on what works for you. We handle the heavy lifting; you focus on running your studio.
No. We run your new Tala system in parallel with your existing platform so there's zero disruption. Your members experience a seamless transition — same classes, same schedules, same everything. When you're ready to switch, it's invisible to them.
Everything. Member profiles, contact information, payment history, active subscriptions, class schedules, attendance records, purchase history, package balances — the works. We don't leave anything behind. Your studio's history comes with you.
Yes — and we encourage it. Running both systems in parallel lets you verify everything looks right in Tala before making the switch. There's no pressure to cut over until you're 100% comfortable. Take the time you need.
You have direct access to Justin, Tala's founder. Not a support ticket queue — a real person who built the software and will fix any issue immediately. We treat every migration like our reputation depends on it, because it does.
MindBody, Walla, Momence, GloFox, and others. If your platform can export data, we can migrate it. Even if it can't export cleanly, we've built tools to handle messy data. Tell us what you're using and we'll figure it out.
✨Features
Everything except teach your classes, build your community, and design your space — those are yours. Tala handles scheduling, online booking, payments and subscriptions, member management, attendance tracking, teacher management and payroll, retail/point-of-sale, AI-powered insights, retention automation, reporting, email communications, and more. One platform, everything included.
Your members get a beautiful, fast member portal that works perfectly on any phone — no app download required. It loads instantly, works offline-capable, and avoids the friction of asking members to install yet another app. For studio owners, the Tala dashboard is fully responsive and works great on tablets and phones.
Tala uses AI to surface insights you'd otherwise miss: retention risk alerts (flagging members who might be about to leave), smart scheduling suggestions based on attendance patterns, automated substitute teacher management when someone calls out, and actionable business intelligence about your studio's health. It's like having a data analyst on your team.
Yes. One dashboard, all your locations. See consolidated reporting across studios, manage schedules for each location, and keep member records unified. Whether you have 2 locations or 20, Tala scales with you.
No. Members access everything through their browser — booking classes, managing their account, purchasing packages, viewing their history. No app store, no downloads, no updates. Just a link to your studio's portal.
🔒Trust & Security
Justin Schafer — a yoga practitioner since 2013 who built Tala because he loves what studios do for their communities. This isn't a venture-backed startup optimizing for growth metrics. It's software built by someone who's sat in your classes, experienced the impact of your work, and wanted to build something that actually serves studio owners instead of extracting from them.
Your data is always yours. You can export everything — member data, payment history, schedules, all of it — at any time, in standard formats. We will never hold your data hostage. If for any reason Tala ceases to operate, you'll have plenty of notice and full access to take your data wherever you go.
Yes. We use industry-standard encryption for data in transit and at rest, secure payment processing through Stripe (PCI-compliant), and follow security best practices for authentication and access control. Your member data, payment information, and business records are protected with the same standards used by major financial institutions.
Never. Tala is month-to-month, cancel anytime. No annual commitments, no cancellation fees, no lock-in periods. We believe if our software is good, you'll stay because it works — not because a contract forces you to. If Tala isn't right for your studio, you should be free to leave.